Supporting the Sony Store retail front, EFM infused holiday branding within every layer of the existing 11 stores - windows to digital to product displays and even down to the T-shirts. Organization was key as we needed to make sure that from needs to designs to actual execution was consistent.
We extended the store branding to the malls, providing brand assets to drive traffic to the physical Sony locations. Completing large print installations and even larger digital displays, our creative stretched through many locations as well as working with numerous vendors to get the final creative printed and live.
Sony is a client of Experiences for Mankind.